Atamian Honda Looks to Grow Honda Sales
Honda Motor Co., seeking to revive U.S. sales after production delays and unfavorable reviews for some new products, plans to boost Accord sales by more than 27 percent this year with a revamped version of the midsize model.
“The plan is to do at least 300,000 this year,” John Mendel, executive vice president of Tokyo-based Honda’s U.S. sales unit, told reporters today at the Detroit auto show, after showing a concept version of the redesigned model. “A few people have taken us to task and enjoyed our absence from the market. I think we’re going to enjoy being back.”
Honda, along with Toyota Motor Corp., lost sales last year to Hyundai Motor Co. and Kia Motors Corp., as well as to revitalized U.S.-based General Motors Co. and Ford Motor Co. Deliveries of the midsize Accord, Honda’s top-selling U.S. model, fell 17 percent last year to 235,625, hurt after the company reduced output at North American plants following Japan’s March earthquake and tsunami.
“Honda is using the Detroit auto show, in the backyard of the Detroit Three, to broadcast to the world that both the Honda and Acura brands are back with an inventory pipeline replenished from last year’s Japan earthquake and the promise of new core products,” said Michelle Krebs, senior industry analyst for Edmunds.com.
Honda, Japan’s third-largest automaker, said the new Accord will be the first U.S. model to receive Honda’s new four- and six-cylinder engines.
The new engines will give Honda the best fuel efficiency in every model category, Mendel said.
Yesterday, he said more than half of the 700,000 Accords to be sold worldwide this year would probably be in the U.S.
The company’s U.S. operations are based in Torrance, CA.
Excerpts from Alan Ohnsman Bloomberg Post
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